Executive Board

Liew Sam Min

Group Managing Director

The founder of BSG's predecessor, Mr. Liew possesses over 57 years of industry expertise. He provides the overarching strategic vision and ensures the Group's operational functions remain aligned with its long-term growth objectives.

Teo Poh Hwa

Executive Director and COO

A co-founder of Bee Same Trading in 1984, Mdm. Teo brings 50 years of experience to her role. She oversees human resources and inventory management, ensuring the operational efficiency required to sustain a multi-brand regional network.

Liew Kean Keong

Executive Director and CEO

With 21 years of experience, Mr. Liew spearheads business development and brand management. He leads our design and merchandising teams, focusing on identifying new sales channels and maintaining high-level relationships with international Brand Principals.

Liew Chiu Limn

Executive Director and CFO

Ms. Liew is a qualified accountant (ACCA, MIA) with 13 years of experience in finance, audit, and advisory. She is responsible for the Group's financial stewardship, accounting integrity, and strategic fiscal planning.

Independent Oversight & Governance

Our Board includes Independent Non-Executive Directors who provide rigorous oversight and ensure BSG adheres to the highest standards of corporate governance.

Datuk Chan Soon Tat

Independent Non-Executive Director (Chairman)

A fellow of the ACCA and member of MIA with 19 years of experience in audit, tax planning, and public company directorships.

Stephanie Chan Pik Jia

Independent Non-Executive Director

A member of the Bar Council Malaysia and an Advocate & Solicitor of the High Court of Malaya, specialising in capital markets and due diligence.

Lee Beng Yew

Independent Non-Executive Director

A member of the MIA and CPA Australia with over 32 years of experience in accountancy, corporate finance, and advisory roles at several major investment banks.

Yoong How Vey

Independent Non-Executive Director

An Advocate & Solicitor with 27 years of experience in the legal profession, specialising in commercial disputes and arbitration.